Wise Marketing Rebrand
OVERVIEW

As part of Wise’s rebrand, I was responsible for exploring and executing how to re-design and re-imagine the performance marketing assets for paid social and HTML5 display.

YEAR

2023

ROLE

Senior designer

SKILLS

Visual design
Motion graphics

About the project

During the rebrand we only had core elements from the agency, but we had to roll out the entire new marketing across paid social, organic social, CRM and landing pages from day one of the rebrand launch. This meant looking into each marketing channel and assessing how we could apply the new look and feel to our entire suite of marketing assets.

I worked with the design director to ideate, explore and roll out fresh new designs, motion components and even a stock photography library edited and graded to fit our new look. In just a few months we had designed over thousands of assets, with a lot of strategic thought of how we can elevate and push not only our branding but the conversion rate and performance.


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Wise Marketing Rebrand
OVERVIEW

As part of Wise’s rebrand, I was responsible for exploring and executing how to re-design and re-imagine the performance marketing assets for paid social and HTML5 display.

YEAR

2023

ROLE

Senior designer

SKILLS

Visual design
Motion graphics

About the project

During the rebrand we only had core elements from the agency, but we had to roll out the entire new marketing across paid social, organic social, CRM and landing pages from day one of the rebrand launch. This meant looking into each marketing channel and assessing how we could apply the new look and feel to our entire suite of marketing assets.

I worked with the design director to ideate, explore and roll out fresh new designs, motion components and even a stock photography library edited and graded to fit our new look. In just a few months we had designed over thousands of assets, with a lot of strategic thought of how we can elevate and push not only our branding but the conversion rate and performance.


Smooth Scroll
This will hide itself!
Wise Marketing Rebrand
OVERVIEW

As part of Wise’s rebrand, I was responsible for exploring and executing how to re-design and re-imagine the performance marketing assets for paid social and HTML5 display.

YEAR

2023

ROLE

Senior designer

SKILLS

Visual design
Motion graphics

About the project

During the rebrand we only had core elements from the agency, but we had to roll out the entire new marketing across paid social, organic social, CRM and landing pages from day one of the rebrand launch. This meant looking into each marketing channel and assessing how we could apply the new look and feel to our entire suite of marketing assets.

I worked with the design director to ideate, explore and roll out fresh new designs, motion components and even a stock photography library edited and graded to fit our new look. In just a few months we had designed over thousands of assets, with a lot of strategic thought of how we can elevate and push not only our branding but the conversion rate and performance.


Smooth Scroll
This will hide itself!